THE CBR GROUP

When I joined The CBR Group as their Graphic Designer, one of my key challenges was revitalizing their LinkedIn presence, which had only 6 followers. Through a strategic content plan, consistent branding, and engaging posts tailored to their industry, I successfully grew their LinkedIn following to over 1,000 followers — a huge leap that significantly increased the company’s visibility and professional networking opportunities.
Building on this momentum, I also led the comprehensive redesign of their website, www.TheCBRGroup.com, to create a modern, sleek digital platform that truly showcases everything the company has to offer. The site redesign focuses on clean, user-friendly layouts, clear presentation of services, and a responsive design to provide a seamless experience across all devices.
Website Redesign Details
To modernize The CBR Group’s online presence, I refreshed the site’s visual identity with updated typography, balanced white space, and intuitive navigation. Each page was crafted to highlight the company’s expertise and services in a way that speaks directly to their target audience. The design prioritizes clarity, professionalism, and accessibility.
Tools Used: Adobe XD, WordPress, Photoshop
Results & Impact
The combined social media growth and website redesign strengthened The CBR Group’s brand authority and improved their digital footprint, opening doors to new client engagements and partnerships. The polished website and thriving LinkedIn page present a unified, confident face to current and prospective clients.
 Key Learnings
This project enhanced my ability to blend graphic design with digital marketing strategies, emphasizing the importance of cohesive branding across multiple channels to drive business growth.

A shadow silhouette plays golf with the tagline, “We work hard so you don’t have to,” capturing the dedication and effort behind the scenes to make your life easier.

Industrial worker performing soldering tasks on a test pole, demonstrating hands-on technical skills.
Informative LinkedIn post outlining one of The CBR Group’s key services with branded visuals
The CBR Group Logo with sunset over East Bay Area
Truck with CBR Group logo on its side.
Graphic post featuring The CBR Group logo with a motivational quote and company branding.
Idea for The CBR Group building to have their logo on the front door and window.
During my year-long role with The CBR Group, I led the creation of bi-weekly social media campaigns that blended strategic messaging with clean, engaging visuals. Working closely with the team, I helped strengthen the firm’s digital presence by designing branded content that aligned with their mission of building community-driven real estate solutions. In addition to social content, I contributed to refining their website’s visual structure and user flow, ensuring consistency across all digital touchpoints.
www.thecbrgroup.com
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