Project Summary
This is a compact commuting bag designed to hold a smartphone, Bluetooth headphones, and essential cards. Paired with a learning app, it lets users study cooking and food-safety skills in a calm, mindful way while they walk, ride the bus, or take an Uber.
This is a compact commuting bag designed to hold a smartphone, Bluetooth headphones, and essential cards. Paired with a learning app, it lets users study cooking and food-safety skills in a calm, mindful way while they walk, ride the bus, or take an Uber.
Audience Profile
Primary users are students, service workers, and anxious commuters who travel by foot, bus, or rideshare. They’re learning cooking and food-safety skills on top of an already busy life, so they need tools that are hands-free, calming, and easy to grab on the way out the door.
Primary users are students, service workers, and anxious commuters who travel by foot, bus, or rideshare. They’re learning cooking and food-safety skills on top of an already busy life, so they need tools that are hands-free, calming, and easy to grab on the way out the door.
Perception / Tone / Guidelines
Sporty, practical, and low-key. It should feel like a small piece of athletic gear you can trust every day—secure, durable, and ready to move, without looking fancy or fragile.
Sporty, practical, and low-key. It should feel like a small piece of athletic gear you can trust every day—secure, durable, and ready to move, without looking fancy or fragile.
Communication Strategy.
Give users clear options: they can watch short videos when they have screen space, or put the phone away and just listen to focused audio about exactly what they need to know for food safety while commuting.
Give users clear options: they can watch short videos when they have screen space, or put the phone away and just listen to focused audio about exactly what they need to know for food safety while commuting.
Competitive Positioning
Most cooking and food-safety courses are stuck at a desk or in a classroom. This project combines a physical commuter bag and a mobile app so users can learn the same skills while they’re already in transit, without needing extra time or space.
Most cooking and food-safety courses are stuck at a desk or in a classroom. This project combines a physical commuter bag and a mobile app so users can learn the same skills while they’re already in transit, without needing extra time or space.
Targeted Message
“Learn the kitchen rules while you’re on the move.”
“Learn the kitchen rules while you’re on the move.”
Coming Soon!
Intent Cooking does not collect, store, or sell your personal data. Any information you enter into the app (such as notes about your cooking or study habits) stays on your device and is not sent to me or to any third party. The app does not use analytics, advertising trackers, or location services. If this changes in the future, this Privacy Policy will be updated to explain what is collected and why. If you have questions, you can contact me.